Project

Lightmetrics

Web Digital Presence
LightMetrics Web Digital presence
Category: User Experience
Client: Lightmetrics
Industry: Telematics

Purpose

Light Metrics took a challenge to solve this gap in the driving ecosystem and bring about a platform that can give valuable insights about the condition of the vehicle and monitor the driving patterns. The team Lightmetrics wanted to convey the complex technology in a very simple and approachable manner through website.

Helping mobility businesses become more efficient and productive through a better understanding of driving behaviour



LightMetrics Motion Insights Video

Defining the Solution

UniKwan with its lean UX process identified the touchpoints and came up with a better value proposition. The idea of keeping user safe & focused on driving and keeping the rest with the app was the approach identified. The various factors to the offering from technology to solutions.

What we Did
  • Lean UX
  • Conceptualisation
  • Information architecture
  • Wireframing
  • Visual Layout using Android & iOS Guidelines
  • Prototyping
  • UX writing
  • Web Development
LightMetrics Screenshot


Impact of Design

Lightmetrics with new digital preens and application saw a double-digit increase in international leads and conversions.


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