Purpose
The design process in the automotive industry is different from that of technology companies. The software industry is changing rapidly, with rapid iterations and updates. These are often technology-driven ideas rather than user-driven, as it is challenging to predict future user needs. With the evolution of car technology, comfort played a vital role and invented digital scenes in the car’s digital space and dashboard. Integrated functionality now includes media, connectivity, and navigation to provide a seamless and portable experience.
Solution
The solutions have to be user-centric instead of technology-pushed ideas, and future predictions need to be done through detailed design consulting. The software in cars has to work as a key differentiator as it is becoming the more significant part of car experience in contextual terms. When we talk about solutions in a car, it has to be limited in space to provide the best customer and human-centric expertise; thus, interactions need to be easy to understand.
Emerging Technologies
- Internet of Vehicles
- Vehicle-to-Vehicle (V2V) & Vehicle-to-Infrastructure (V2I)
- Smart Sensors
- Autonomous Driving
- Electrification
- Blockchain Technology
- Augmented Reality
- Artificial Intelligence
- Big Data
- Conversational AI
Case Study
experience to the next level
